Across Africa, a new generation is rising—young entrepreneurs building businesses that solve real problems, create jobs, and reflect the values of their communities. This isn’t just about profit. It’s about purpose.
More young people are choosing to lead rather than wait. They’re launching tech, agriculture, fashion, renewable energy, and education startups. These ventures aren’t just market-driven—they’re socially conscious. And it’s not limited to capital cities. Rural communities are seeing young people step up with creative, practical solutions tailored to local needs.
They care about impact. They’re not just chasing revenue—they’re building businesses that leave communities better than they found them. They move fast. With limited resources, they bootstrap, learn by doing, and iterate quickly. And they build with values. Sustainability, inclusion, and accountability aren’t afterthoughts—they’re part of the business model.
This new wave is redefining success. It’s not just about making it big—it’s about making a difference. If you’re a young African thinking about starting something, start small. Stay close to the problem you’re solving. Learn from others. Keep your values clear. Africa doesn’t just need more businesses. It needs better ones. And that starts with people like you.
Take Kasi Economy, for example. By sourcing products from township vendors, they support local businesses and keep money in the community. Or Faithful to Nature, an online store selling eco-friendly products. Built by a young founder, it proves that smart, ethical business is possible—and profitable.
Today’s youth are using tech to solve real problems. YAPILI, a mobile health app, connects users with healthcare advice, helping them make informed decisions and take control of their well-being. By bridging the gap between healthcare providers and patients, YAPILI empowers users to make informed health decisions.
This approach enhances individual well-being and fosters a healthier society overall. Tools like this aren’t just convenient—they’re reshaping access to essential services.
I Am Youth, Radio Pulpit and North-West University’s Faculty of Economic and Management Science and its bhive Enterprise Development Centre have joined forces to host a ‘Pitch Your Business!’ competition.
Still not sure it’s worth it? Check out our past winners
APPLY HERE for the 2025 Pitch Your Business competition.
Access to funding and mentorship is still a major challenge, so when opportunities like this come along, grab them with both hands!
Young Africans are not merely participating in the economy; they are on their way to reshaping it.
Written by Kabelo Milton.
The views expressed herein are those of the writer and not I Am Youth.
I Am Youth web radio is the go-to platform for today’s young adults. Our team of young, charismatic influencers is based in South Africa. We produce high-quality content on TikTok social media and YouTube. Our primary goal is to infiltrate the spaces that young people already occupy.
